When you sit down in front of your computer to organize your products for your ecommerce website you’ll likely realize that there are a number of different ways that potential customers might look for products on your website. Making it easy to find products on your site will be a huge key to converting visitors into paying customers.
Visitors to your website will likely want to search for products in your web store in three main ways.
By Category
By Brand
By Searching
To accomplish this, the first step is to make sure that your products are all well organized within your catalog. Ensure that each product has at least a category, sub category and brand associated with it. When your developer builds your actual ecommerce site talk to them about including the navigation tools that customers can use to find products by clicking on these links.
Example of Search By Product Category
Example of Shop By Brand Navigation
In addition to the product catalog navigation tools, the search bar will be very important. Fifty percent of people who visit a site go straight to the internal search engine to navigate through the ecommerce catalog.
This means that it will be important to have a highly visible search bar on every page of your website. By adding this you’ll ensure that customers who prefer to navigate websites through the internal search engine will be able to do so no matter what page of your website they initially land on.
Example of Prominent Catalog Search Bar
Optimization Tip of the Day- Be sure that you have a visible search bar and easy to use product catalog navigationtools that allow visitors to click through and navigate by category or brand.