Jul 15, 2016 | Business, Websites
Who are the people visiting your website? Why did they come there, and what traits, concerns or beliefs shape their behavior? If these questions leave you feeling stumped, your website content might not be connecting with your target audience. Persona mapping (or...
Jul 8, 2016 | Ecommerce, Websites
The Internet is a wonderful place. You can use it to find pretty much anything you need these days—from mittens for your French bulldog, to copycat recipes of your favorite restaurant dishes. But our ability to access endless amounts of information with the click of a...
