We are sharing this webinar given by Keegan Edwards of Pet Store Websites, New Media Retailer and Liquid. This webinar was delivered in a live seminar format at the Phillips Pet Food and Supply Southern Buying Show in Orlando, Florida. This webinar focuses on building and managing an ecommerce website from the standpoint of the brick and mortar pet store owner.
Format and Outline
Ecommerce Landscape- 1:45 – 9:40
Outline of the statistics associated with the online shopping in the United States. Analysis of the competition for online pet food sales. Includes brief review of the sites maintained by Petco, Pet Smart, Chewy.com and Amazon’s Pet Department.
Preparing for Ecommerce- 9:40 – 18:35
This portion discusses the questions that brick and mortar pet stores need to answer before beginning the process of building their ecommerce website. These questions include answering the Who? What? Where? Why? and How? of building and running a successful online store.
Selecting a Platform – 18:35 – 27:01
There are dozens of ecommerce platforms available to choose from. We discuss criteria that can help you be successful in choosing the right one for your business. Criteria such as ease of use, security, functionality, app selection, partner network. Keegan then examines three platforms in more depth- Lightspeed eCom, Shopify and Volusion.
Set Up – 27:01 – 33:50
The set up process is typically the most time consuming and tedious portion of building your entire website. This webinar walks you through the main components of setting up your ecommerce site. This includes design and template selection, data entry, payments and checkout process, shipping, apps and domain configuration.
Internal Processes- 27:01 – 40:15
In this portion of the webinar Keegan Edwards discusses the internal processes you’ll need on an ongoing basis to ensure proper operations. This includes managing orders, optimizing the website through SEO and apps as well as managing processes like sending out abandoned cart notifications.
Ecommerce Strategies- 40:15 – End
Outline of Four Main Ecommerce Strategies for Independent Pet Stores-
- Selling Niche Products
- Simple Online Ordering
- Local Delivery
- Ecommerce Business