A product matrix refers to the way that the specific products in your online catalog are organized for your consumers. Most products have variations (like a ball that comes in three colors: red, green and purple). The way that you organize and consolidate products and their different variants is your product matrix.
For example, bags of dog food often come in different sizes and flavors. If you choose not to create a product matrix your catalog may end up looking something like this-
Each variant, like flavor and size, is listed as its own product. This may be helpful for your own internal tracking purposes, but when it comes to ecommerce, it can be confusing for visitors on your website.
That’s why we recommend creating easy to understand product matrixes.
Here is that same group of products organized into matrix by flavor and size. Now, when a consumer clicks on a flavor of dog food, they can simply select the size bag.
Platforms like Shopify and Lightspeed make it easy to turn your products into easy to navigate matrixes. In our next few blogs, we’ll show you how to create a product matrix in Shopify and Lightspeed.