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Mobile Brought Email Back to Life

Mobile Brought Email Back to Life

It’s not a secret that over the past few years a majority of conversations have been directed towards social media. Email has taken a back seat in a big way, but as mobile use continues to increase so has conversations around email marketing. Reading email has been a...
Connect with Customers: Why You Should Master the Long-Tail Keyword

Connect with Customers: Why You Should Master the Long-Tail Keyword

The Internet is a popularity contest—everyone wants a spot at the top. In highly competitive markets, getting your site to show up in the top of search engine results is tough. Really tough. Popular keywords like “vacation” and “ecommerce,” also known as short-tail or...
How to Use Social Proof to Boost Your Ecommerce Business

How to Use Social Proof to Boost Your Ecommerce Business

“I’ll have what she’s having.” How often do you make a purchase online without reading the reviews? Probably not often: Seven out of 10 consumers seek out opinions before making purchases, according to a BrightLocal survey. Most shoppers look...